PRIVACY POLICY


Effective Date:  September, 2025


At Broken Spoke Winery (“Broken Spoke,” “we,” “our,” or “us”), protecting your privacy is important to us. This Privacy Policy explains how we collect, use, retain, and share personal information when you interact with our website, online ordering system, email communications, SMS text message programs, and other digital tools and technologies. Broken Spoke Winery is a Maryland-based winery and adheres to Maryland consumer protection and privacy guidelines, as well as applicable federal marketing and privacy regulations.


This Privacy Policy applies to individuals located in the United States.


1. INFORMATION WE COLLECT


We collect personal information in the following ways:


A. Information You Provide Directly


When you interact with our website, submit a form, make a purchase, join the wine club, subscribe to email or SMS text message updates, or contact us, we may collect:


  • Name
  • Phone number
  • Email address
  • Wine club membership details (if applicable)
  • Age or date of birth (where required for legal compliance)
  • Preferences or information shared voluntarily


We use this information to operate our business, communicate with you, fulfill requested services, and improve your experience.


Note:  Broken Spoke Winery currently offers pickup-only online ordering. If shipping or additional fulfillment options are added in the future, this Privacy Policy will continue to apply to those services.


B. Information Collected Automatically


When you browse our website or interact with our digital communications, we may automatically collect certain information through cookies, pixels, tags, scripts, or similar technologies. This may include:


  • Device and browser information
  • IP address
  • Pages viewed and browsing behavior
  • Time spent on site
  • Clicks on email or SMS links
  • General location data
  • Interactions with online ordering or other site features


We may use a variety of tools to help us understand and improve user experience, such as:


  • Analytics platforms
  • Marketing automation platforms
  • Advertising and retargeting pixels
  • Ecommerce optimization tools
  • Preference management and personalization technologies


The specific tools we use may change over time. These technologies help us:


  • Analyze site traffic and performance
  • Improve our digital services
  • Personalize offers and recommendations
  • Measure marketing effectiveness
  • Detect and prevent security issues


2. HOW WE USE PERSONAL INFORMATION


We may use the information we collect to:


  • Send email or SMS communications
  • Provide updates about products, events, and winery news
  • Support wine club programs
  • Facilitate online ordering and account management
  • Improve website functionality and user experience
  • Personalize digital content
  • Analyze performance and engagement
  • Comply with legal obligations
  • Operate and enhance our business operations


Our use of your information may evolve as we add or modify services.


3. HOW WE SHARE PERSONAL INFORMATION


Broken Spoke Winery does not sell your personal information.


We may share personal information only with trusted service providers who assist with our operations, such as:


  • Email and SMS marketing providers
  • Website and ecommerce technology providers
  • Analytics or tracking tool providers
  • Payment and transaction processors
  • Customer support or operational vendors
  • Legal authorities when required


These partners may only use your information to perform services on our behalf.


4. YOUR CHOICES

A. SMS Text Messages

You may opt out of SMS text messages at any time by:



Opting out will stop SMS communications but will not affect other communication channels you choose to maintain (such as email).


B. Email Marketing


You may unsubscribe from marketing emails using the "Unsubscribe" link included at the bottom of any email. Opting out will stop promotional email communications but will not affect other communication channels you choose to maintain (such as if you're currently an active wine club member, you will continue to receive system automated emails about your membership).


C. Access, Update, or Delete Your Information


You may request changes or deletion of your personal information by contacting: info@brokenspokewinery.com.


5. COOKIES & TRACKING TECHNOLOGIES


We use cookies and similar technologies to:


  • Improve site functionality
  • Remember user preferences
  • Enhance online ordering and shopping experience
  • Support marketing and advertising efforts
  • Analyze performance and engagement


You may disable cookies through your browser settings, though this may affect certain site features.


6. DO NOT TRACK


Your browser may allow you to send “Do Not Track” signals. At this time, we do not respond to such signals due to lack of industry standards. Learn more: AllAboutDNT.com.


7. SECURITY


We use reasonable administrative, technical, and physical safeguards to protect your information, including Secure Sockets Layer (SSL) encryption for sensitive data.


8. AGE RESTRICTION


Broken Spoke Winery sells alcohol. Our website, online ordering, and digital communications are intended only for individuals 21 years of age or older. We do not knowingly collect information from individuals under 21.


If you believe we have done so, please contact us at info@brokenspokewinery.com so we can remove the information.


9. CHANGES TO THIS PRIVACY POLICY


We may update this Privacy Policy periodically. Updates will be reflected with a new effective date. Significant changes may be communicated more prominently.


10. U.S. USE ONLY


Our website, digital services, and communications programs are intended for users located in the United States. If you are outside the U.S., your information may still be processed in the United States.


11. CONTACT US


If you have any questions about this Privacy Policy or how we handle your information, please contact:


Broken Spoke Winery

(e): info@brokenspokewinery.com

(p): (302) 547-6022

(a): 942 Glebe Road, Earleville, MD 21919


Updated:  November 13, 2025